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Boston Ambassador Alexa Feser

Alexa Feser has been an integral part of the German singer-songwriter scene for years. Her albums are at the top of the charts regularly, and she has a unique way to create a deep, meaningful connection with her listeners.

Her songs are streamed millions of times, her concerts are regularly sold out, and since early 2020, she is an ambassador for Boston Piano, designed by Steinway & Sons. On this instrument, she will compose and record her newest album following “Gold von morgen,” “Zwischen den Sekunden” and “A!”.

As she did for her previous albums, she once again moves to a new home to get out of her comfort zone and find a new creative approach. A new piano plays a big part in this: When she visited Hamburg, Alexa fell in love with a beautiful black Boston grand piano. It now sits at the creative center for her new album in her new home.


The piano has been a steady companion for her since early childhood. She was inspired by her grandfather, who played at family celebrations. Listening to him was the reason she adopted the piano as her instrument. Since then, it has become an integral part of her life. The piano helped her through tough times, soothed her soul, and always was her “partner in crime.”

Where other singer-songwriters grab their guitars, Alexa Feser relies on her piano to turn her stories and emotions into songs – and from now on, she does so on a Boston piano.

I am pleased that Boston will now accompany me on the next album and that I will write my upcoming album on a Boston piano.

Alexa Feser

Boston Ambassador

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